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UEU » Undergraduate Theses » Public Relation Posted by [email protected] at 20/09/2019 14:07:03 • 381 Views
HUBUNGAN LAYANAN INFORMASI CUSTOMER SERVICE DENGAN TINGKAT KEPUASAAN PELANGGAN PT BANK AMAR INDONESIA CABANG THAMRINCreated by :
ANGGITA UTAMI ( 201452016 )
Subject: | Layanan Informasi Hubungan Kepuasan Pelanggan | Alt. Subject : | Information Services Relationship Customer satisfaction | Keyword: | Layanan Informasi Customer Service Kepuasan Pelanggan |
Description:
Penelitian ini bertujuan untuk mengetahui hubungan layanan informasi dengan kepuasan pelanggan PT Bank Amar Indonesia Cabang Thamrin. Penelitian ini menggunakan pendekatan kuantitatif dengan tujuan penelitian deskriptif korelasional, metode yang digunakan adalah survey dan teknik pengumpulan data menggunakan kuesioner. Hasil penelitian menunjukan Paling banyak (47,9%) responden berusia 21-29 tahun, mayoritas (84%) responden berpropesi sebagai karyawan swasta, dan Sebagian besar (68%) responden berjenis kelamin perempuan. Sebagian (50%) responden memberikan penilaian baik terhadap layanan informasi customer service PT Bank Amar Indonesia Cabang Thamrin. Lebih separuh (54%) responden menilai puas terhadap kepuasan layanan pelanggan PT Bank Amar Indonesia Cabang Thamrin. Hasil penelitian menunjukan terdapat hubungan yang signifikan antara Layanan Informasi dengan Kepuasan pelanggan PT Bank Amar Indonesia Cabang Thamrin, bedasarkan hasil perhitungan dikaitkan dengan variabel penelitian, yaitu layanan informasi, menunjukan bahwa kepuasan pelanggan berhubungan dengan layanan informasi, bedasarkan nilai signifikansi sebesar 0,661. Ha diterima, Ho ditolak. Saran untuk penelitian ini pelayanan customer service perbankan sebaiknya melakukan training dan evaluasi kualitas layanan guna meningkatkan layanan informasi customer service kepada para nasabah.
Contributor | : |
- EUIS HERYATI S.Sos. MM, M.Ikom
| Date Create | : | 20/09/2019 | Type | : | Text | Format | : | pdf | Language | : | Indonesian | Identifier | : | UEU-Undergraduate- 201452016 | Collection ID | : | 201452016 |
Source : Undergraduate Theses of Public Relation
Relation Collection: Fakultas Ilmu Komunikasi
Coverage : Civitas Akademika Universitas Esa Unggul
Rights : @Perpustakaan Universitas Esa Unggul 2019
Publication URL : https://digilib.esaunggul.ac.id/hubungan-layanan-informasi-customer-service-dengan-tingkat-kepuasaan-pelanggan-pt-bank-amar-indonesia-cabang-thamrin-13416.html
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